Usability and accessibility plays an important role in popularity of an application. An application might be robust with many facility and features, but that should be conveyed to the user. Many high-tech gadgets are coming in the market and companies have same product, how the customer (user) know about it?
What attracts is the look & feel of the product, and how handy it is.
For instance, see for luxury and accessory items like car, bike, mobile, television, and so on. Many people keep high-tech items with them without knowing its full usage of it. So, engineers are working to make their product user-friendly.
Take the case of Google, where 80% of the search is done. Yes, its technology is high, above that its interface (home page) is simple.
Every company has their standards or benchmarks to follow in their production house and customer know their brand style. Then what happens when a company acquires other one, they implement there, but that takes time. In cell phone arena, all brands has their own identity, interface is unique.
Many time product overlook some customers, product is customized for special class of customer like luxury car and economy car. But people get feel discriminated for difficulty in the application usage. In California, a federal district court judge ruled that a retailer may be sued if its website is inaccessible to the blind.
No matter what the product is, which ranges from accessories, hardware or software, at last it goes to the user, they are the ultimate to choose and use.
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